Academic English for International Exams. Course Book. Chapter 7.

Listen to a discussion in a business class.

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What is the discussion mainly about?

Global marketing of food products

International business in Europe

Surprises in food preferences abroad

Packaging food for exportation

How does the professor organize the lecture?

He compares domestic and foreign products.

He relates the textbook to his professional experience.

He refers to case studies from the textbook.

He presents information from most to least important.

Listen again to part of the discussion:

Why does the student say this:

She is asking the professor a question about his previous point.

She is offering a possible answer to the professor's question.

She is changing the subject of the class discussion.

She is checking her comprehension of the professor's opinion.

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What technique does the professor use to encourage student discussion??

He gives students positive reinforcement by praising their efforts.

He asks the students to talk among themselves in small groups.

He assigns a different part of the textbook to each student.

He calls on each student by name to contribute to the discussion.

What did Ted Levitt mean by the pluralization of consumption?

More people would begin to travel.

More multinational corporations would produce brands.

More consumers will have the means to afford goods.

More people will want the same products.

What does the professor say about television and movie companies?

He indicates that some companies hire foreign marketing experts.

He criticizes the way that they advertise their programs and films.

He notes that they are one of the most widely distributed exports.

He points out that they are paid to display brand-name products.

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Listen again