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Listen to a lecture. Take notes on the information presented.
brand – a name given to a group of related products
draw – to make someone notice something
blindfold – to tie a cloth over someone's eyes so they cannot see
attach – to connect one thing to another
emergency – a situation that needs immediate action
Listening:
View the transcriptW: I'd like to discuss the importance of a strong brand name. Establishing a strong brand name is an important part of marketing a product. First, a strong brand name can make a product more appealing. Soda is a perfect example. There are several popular brands of soda, and everyone has his or her favorite. But, the interesting thing is that consumers are drawn more to the brand than to the taste of the soda. In fact, when people are blindfolded and taste several brands of soda-when they don't know what brand they are drinking... well, guess what? They are as likely to enjoy the taste of their favorite brand as an unknown brand of soda. It is not the taste alone that appeals to them, it is also the brand. It seems many people are drawn more to the name attached to the soda than the soda itself. Second, a strong brand name can help people remember a company or product. Emergency situations are a good example. When you have an emergency, you are probably in a hurry to make a decision. A good brand name can help you make that decision. Say you are sick with a cold and you need to pick up some medicine. So you head to the store and go to the medicine aisle... but there are so many brands! Now, in this case, you are more likely to buy medicine from a well-known brand just because you already know the company.
Read the prompt below.
Using points and examples from the lecture, explain why a strong brand name is important.
Look again at your notes from the listening. Decide what information from the lecture should be included into the response.
Listening:
Write down your summary of the lecture in the listening.
Notes for the Response
Deliver your response, including all the facts and using necessary transitions.
Listen to a sample response. Note any useful ideas and expressions that could improve your response.
The lecture talks about the importance of a strong brand name. First, a strong brand name is important because it can make a product more appealing. For instance, people can taste different sodas and think they are both OK, but they are going to buy the one with the more popular brand name. Second, brands can help people remember your company. For example, in a health emergency, you will choose the brand of medicine you already know. The strong brand name gives you confidence in that product.
Notes for the Response
Listening:
Now give your response to the prompt again, incorporating useful expressions from the sample, while also paying attention to your pronunciation and intonation. Record your time.
